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Every Book Enthusiast Should Be Afraid of This Graph

Consider the following graph. Amazon's proportion of book sales during the last six years is indicated in blue. The orange line represents where we will end up assuming their average growth rate of 8% continues. Amazon will control roughly 80% of the consumer book market by the end of 2025 if nothing slows their pace. Every book lover should be concerned. After we're done fretting, we need to altеr our purchasing habits
Books are a fundamental social good that have a disproportionatе impact on our individual and societal development. They advance us. They have played a critical role in our moral and social progress, as well as our inner life and our awareness of ourselves, others, and the world. What they provide is far too valuable to entrust to a single organisation for whom they are merely a product and whose algorithms value them solely in terms of income and customers

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Popular books are heavily reduced on Amazon, making it difficult for smaller businesses to compete. Why does Amazon sell books at such a loss-making price? Cheap books are a loss leader that devalues books in order to force competitors out of business and assist Amazon in gaining market share, therefore giving them monopoly power

What is lost if Amazon sells 80 percent of books in the United States by 2025? If a single mega-retailer wields unparalleled control over what is read by everyone?

For starters, diversity. The great majority of people will be reading the same Amazon best-sellers. According to The New York Times, "Best Sellers Sell the Best Because They're Best Sellers" on Amazon. Amazon is algorithm-driven; the books offered by Amazon are already popular. This significantly complicates the task of establishing an audience for new authors. It prevents lesser-known, unorthodox works from reaching people who might enjoy them. It constricts our national dialogue to a razor's edge and sands the edges of human thoughts and creativity. It omits voices from the margins. It has the same effect on our culture as the loss of biodiversity has on our environment

Authors and publishers should be concerned. When Amazon controls 80% of the book business, for whom are authors working? Authors will effectively be creating work for Amazon to resell on a commission basis, with Amazon dictating the terms. Everything we've seen from Amazon indicates that when they have leverage, they use it to extract maximum profit from their partners

Local bookshops are critical to the health of the book culture. Independent bookshops are critical for budding authors, who find enthusiastic advocates in the booksellers who may help launch their careers. They are the places where authors meet readers, book clubs emerge, youngsters develop a love of reading, and schools and corporations collaborate to amplify the effect of deserving works. Each bookshop is an activist for the value of books in our culture; they are the fertile ground for the nurturing and growth of all manner of wild narratives

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If Amazon succeeds in pushing independent bookstores out of business, readership will fall and the cultural significance of books will shrink. Without the advocacy, passion, and resourcefulness of our booksellers, books will perish

Booksellers are individuals who have devoted their professional life to the imagination and insights contained within books. Only a truly exceptional person would make such a choice, and independent bookshops are teeming with extraordinary people. Individuals who are enthusiastic and inquisitive, who can introduce you to a new book that you would not have discovered on your own. Not algorithms, but humans is required in the book market

I founded Bookshop.org as a not-for-profit organisation to assist independent bookshops in competing for online sales. Bookshop.org has recently reached a significant milestone: in the last 16 months, we have assisted booksellers in earning $15 million in profit, providing a lifeline for numerous stores. We've made progress, accounting for approximately 1% of Amazon's book sales. However, this is insufficient. We must fortify the book culture against the forces of consolidation and big business. This must become a movement

It's simple to make the transition from Amazon to supporting independent bookstores. The majority of stores have their own websites, and supporting them directly is the greatest method to do it. Inquire about the best way to support your favourite store. Both Bookshop.org and IndieBound feature maps that will assist you in locating a local bookstore to patronise. You can help spread the word by include a link to your favourite store or Bookshop.org in your social media posts on books. Alternatively, support Barnes & Noble, which is often the only locally owned bookstore in many sections of the country
Naturally, our support is not limited to bookstores. Our towns and cities are defined by their main streets and downtowns. We require communal areas. They are the places where we interact with our neighbours and see our friends. We've all witnessed what happens when businesses close and towns are hollowed out, the apathy and decay that take their place in once-vibrant locales. People are happy when they have human contact, a sense of belonging, and a sense of purpose in their job and lives. These events take place on a local level. When we shop online, we may support local businesses that pay taxes that support local infrastructure

The future does not happen to us. It is a product of our efforts. People all over the world are waking up to the truth that our modest choices–from shopping locally to recycling, to opting for sustainable energy and supporting ethical businesses–are reshaping the society in which we live. I want my children to grow up in a world with hundreds of bookstores; if you share this desire, we must alter our habits

If you concur, please share this post with others and express your commitment to purchasing your books from independent bookstores

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